Sales and Marketing the Six Sigma Way
- ISBN13: 9781419521508
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product DescriptionQuality management. Process mapping. Speed to production. In the past 50 years, a rigorous, measurement-based methodology called Six Sigma has brought production management to previously unimaginable levels of success and sophistication. Top corporations such as Motorola and GE have built their reputations, products, and revenues using this approach. Indeed, Six Sigma has found widespread application in every significant industry and business—except marketing and . . . More >>
5 Responses to “Sales and Marketing the Six Sigma Way”
Comments
Read below or add a comment...
The book could have provided more examples of the practical use in Sales and Marketing. In addition, there should have been more of an alignment between the Six Sigma methodology and outcome. Nothing new in this book!
Rating: 2 / 5
I bought this because my organization is going to the Six Sigma approach and I wanted to know more about it. I feel the knowledge I gained from this book will give me an edge because now I know more about the approach. Read it when you have quiet time, you have to consintrate to follow and not have to re-read.
Rating: 4 / 5
This book is a must read for people involved with these processes (or live with the results!). Michael understands the process and pitfalls and can help you improve your organizations performance. This book should be reread at least yearly and will pay for itself many times over.
Rating: 5 / 5
Whether you call it six-sigma, kaizen, lean or TQM, the concept has had a revolutionary impact in manufacturing, propelling, for example, Toyota to the top. It turns out the same basic concepts powerfully apply to sales and marketing. This book details how in a very readable manner. Webb shows us how to make sales and marketing into a process that systematically can be improved. Very insightful examples. Right now most sales and marketing decisions are made on hunch. This book helps us make them on the basis of fact. I strongly recommend it. It presents good idea after good idea.
Rating: 5 / 5
This book tackles the central marketing problem of our time . . . . too many suspects, and an ever dwindling number of qualified prospects. Mr. Webb untangles this problem and then shows you how to design a selling system to be an ever improving “machine”. A fun read with lots of how-to and examples.
Rating: 5 / 5