How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Product DescriptionDominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same…. More >> How to Write Great Copy: Learn the Unwritten Rules of Copywriting
The Unwritten Rules of Copywriting
Product DescriptionCopywriting is not taught in marketing departments or ad agencies, yet millions of dollars hang on its success or failure. But can a creative act be taught? Can you apply rules? Dominic Gettins believes so. In The Unwritten Rules of Copywriting he divides the process of writing copy into eight practical steps: 1. Know [...]
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